In the past, sales and marketing used to operate as two completely separate entities, with two completely separate goals, and two completely separate KPIs. Not anymore. These days, the alignment of sales and marketing teams in any B2B organization around shared goals, KPIs, and strategies is critical to the success of both departments.
HubSpot offers a robust set of tools for lead generation and customer acquisition. However, you'll need to properly configure your system to make it work according to the requirements of your business.
This blog is special. It’s a comprehensive review of the Agency Account Management Essentials training offered by HubSpot. Although this course is catering to Account Managers when it comes to Inbound, I believe we’re all strategists for marketing and sales enablement.
Your marketing and sales dashboards need to display numbers that matter to you. Not just vanity metrics. This means reporting on your most requested MSP services, like managed cloud solutions, network assessments, or backup and disaster recovery.
Consider this: the marketing flywheel is spinning furiously. The leads are flowing fast. You've got a big list of names and email addresses to hand off to Sales. But, before they even lift a finger toward following up, they will ask if they're qualified — and it’s a fair question.
Is your sales team hitting their numbers? That may depend on whether the leads that they receive from your marketing efforts are good enough for your sales people to act on. Other times, good leads are lost over the duration of the sales process simply because someone forgot to follow-up to close the deal. Whatever the case, there’s plenty HubSpot CRM can do to help plug those leaky lead gaps in your strategy.