Inbound Marketing is a focus on educating the consumer through content that pulls them to your website.
Once there, they learn about how you are and what you have to offer them.
- No buying email lists
- No buying ads
- No more cold calls.
In a nutshell inbound marketing is: Marketing with a magnet, not a sledge hammer.
With inbound marketing, you are pulling in. You are providing them with the information that they need in order to trust you. You're found by qualified leads coming to you. By understanding what content pulls your buyers through the sales funnel, you can then use that context to personalize your marketing campaign.
The truth is that consumers buy differently today than they did 10 years ago.
Yesterday's Marketing consisted of
- Uninformed buyers
- Cold Calls
- Interruptive Advertising
Today's Marketing consists of
- Well-informed buyers
- The buyer starts their journey most times through Google.
- The new playbook is thought leadership through educating the consumer.
Inbound Marketing is relationship building.
Today's marketing is more about learning about your leads over time so you can better personalize your message to their needs. The more we know about their needs the better we can move them from Attract to Delight at a pace that they are comfortable with.